Imagine you watch something funny on TV. You grab your remote control, press a button, and seconds later, that scene arrives in an app on your phone. You edit it down to the key ten seconds, add a clever caption, turn it into an animated gif — and voila: instant meme, ready to be shared on Tumblr, Reddit or Twitter.
Social TV startup MemeTV took a first step toward making every Redditor’s dream TV feature happen by releasing its MemeTV iPhone app that allows users to generate short clips from anything they’re watching on broadcast TV.
The app is capable of identifying any program that’s running on some 420 TV networks across the U.S. Once the app knows what a user is watching, it queues up the last two minutes of what just aired, ready to be edited down to a shareable ten-second clip. Alternatively, users can simply select what…
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Centris Marketing Science 