CONSUMERS NOT WILLING TO PAY MUCH FOR HBO GO; OPTIMAL PRICE LESS THAN $6, SURVEY SAYS

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HBO’s recent announcement that a standalone HBO GO product will be available in 2015 left many in the industry wondering about the cost/benefits of such a move for consumers and for HBO.  In anticipation of standalone streaming services being offered by premium channels, the Centris National Tracking Study has been asking consumers what they would be willing to pay, per month, for HBO GO if it was offered as a standalone service. View the full story here.
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