In honor of our nation’s 239th birthday, the latest EOVC poll explores consumer behavior around fireworks and viewing of patriotic TV shows and movies over the holiday weekend.
In an effort to continue developing its new model for video ads, Facebook introduced video autoplay last February. In light of recent news that Facebook is testing a continuous autoplay feature, Centris surveyed Facebook members in its Evolution of Video Community to find out they feel about having videos autoplay on the news feed.
View the full story here.
We just released our latest data, which covers:
- SVOD with Dr. Banerjee – Seven Things You Need to Know
- Social Media Driving Interest in TV & Movies Across Age Groups
- Facebook Users Not Happy with Autoplay
View the full articles here
For additional insight on consumer trends, view our full infographic archive.
Centris has added clickstream analysis from thousands of viewers to its arsenal of research tools. No other source combines survey, big data, passive data collection and econometric modeling to get to answers around SVOD, OTT, optimal pricing, segmentation, multicultural insights and more.
Most traditional pay-TV providers and broadcast networks recognize online access to programming as a vital component for any player competing for viewer eyeballs among over-the-top (OTT) entertainment options.
NBC Universal took advantage of the widespread appeal of the Super Bowl to offer non-authenticated access to its TV Everywhere (TVE) event.
Read the full article HERE.
Just Released: Centris’ February Newsletter