In honor of our nation’s 239th birthday, the latest EOVC poll explores consumer behavior around fireworks and viewing of patriotic TV shows and movies over the holiday weekend.
The State of the Industry:
Today’s Pay-TV Landscape
What trends are emerging among pay-TV households?
The Pay-TV market has reached full maturity and is slowly leaking customers to SVOD products or Over the Air programming. Read the full story >>
The pay-TV industry is changing in leaps and bounds. Who’s gaining? Who’s losing? In our latest report, we examine the state of the industry.
HBO’s premium content finally became available in April without requiring customers to have a cable or satellite TV subscription, thanks to the launch of the standalone streaming service HBO NOW. For the first time since its debut, app store analytics firm App Annie has analyzed the performance of the new application in terms of its ability to attract paying customers who are willing to subscribe to HBO’s over-the-top option.
In an effort to continue developing its new model for video ads, Facebook introduced video autoplay last February. In light of recent news that Facebook is testing a continuous autoplay feature, Centris surveyed Facebook members in its Evolution of Video Community to find out they feel about having videos autoplay on the news feed.
View the full story here.
Standalone Video and Subscription Video on Demand (SVOD) offerings are emerging as kings of the television and entertainment industry. New players pop up daily, giving consumers more video viewing options than ever before. There is some uncertainty around SVOD trends and consumer reactions to the constantly changing market. What does this mean for pay-TV providers?
View the full story, just released in our May newsletter.