Will Retail Investors Chase the Overdue Netflix Stock Split?

24/7 Wall St.

NetflixBuilding2Netflix Inc. (NASDAQ: NFLX) has been red hot in 2015. In fact, the stock has nearly doubled. How does Netflix keep retail investors interested in its stock? It has a stock split. Recently, 24/7 Wall St. has noted that Netflix has been the beneficiary of incredibly positive trends in the online streaming business.

Late on Tuesday afternoon, the company announced that its board of directors had approved a seven-for-one stock split. This split will be effected in the form of a stock dividend of six additional shares of common stock for each outstanding share.

The stock dividend will be payable on July 14, for shareholders of record at the close of July 2. Shares will begin trading at a post-split price on July 15.

In January, Netflix announced that its global expansion to 200 countries should be complete by the end of 2016. The company cited the general growth of…

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