Video distribution platform Vimeo wants to provide new ways for creators to make more money from their content. A few years after launching a video on demand offering so creators could rent out or sell access to their videos, the company will now let them charge for monthly subscriptions to their libraries of content.
For years Vimeo has positioned itself as an alternative to YouTube and other video distribution platforms, touting a beautiful HD video player that isn’t weighed down with ads or various related content for users to be distracted by. In turn that attracted artists, documentary makers and the like who hoped to show off their videos in the best light.
Vimeo’s aversion to ads meant the company needed to make money in other ways. It started out by offering more storage and other tools for creators who wanted to distribute their content on the platform.
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