HBO NOW Survey Hints Network May Consider Reduced Pricing


At $15 per month, is HBO NOW too expensive when competing against lower-cost services like Netflix and Amazon Prime? That’s what the network wants to know, and it’s currently asking customers who have recently completed their trial of the new, over-the-top streaming service if they would be interested in subscribing at lower price points. The company even specifically suggests a few new pricing tiers to consider, including a three-month subscription for $29.99, six months for $59.99, or a year for $99.99.

Such options would cut the service down to $9.99 for the 3 and 6 month plans, and $8.33 for the 12-month plan.

This question was a part of a customer satisfaction survey which recently arrived in the email inboxes of those who chose not to sign-up for HBO NOW after their free trial period ended. When the respondent noted that the price was an issue, the following screen of questions appeared (via CutCableToday

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