Phablets Are Eating Phones And Tablets


It’s been increasingly evident for years: smartphone users are digging bigger phones as they do more on screens, and spend less time talking on the phone. And there’s no sign of the appetite for supersizing mobile handsets abating — not according to a new report from Yahoo-owned mobile analytics firm Flurry.

The firm has looked at a top-slice of data taken from the 1.6 billion devices it tracks every month — focusing on the top 875 devices which it says accounted for 87 per cent of sessions in March 2015 — to explore global active device usage by screen size. Flurry found that phablets have more than tripled their share of usage since last year.

In January 2014 Flurry recorded just 6 per cent of active users were on phablets vs 68 per cent using ‘medium phones’ (devices with a screen size between 3.5 inches and 4.9 inches). But by March this year phablet usage had swelled to a fifth…

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