Few People Want Apple Watch, Survey Says

24/7 Wall St.

Apple WatchMaybe Apple Inc.’s (NASDAQ: AAPL) new smartwatch is too expensive or too complicated to operate, or it does not have all the features consumers hoped it would have. For one reason or another, new research shows demand for the Apple Watch is tiny.

Wallet Hero management has produced a survey of 500 people who get its email newsletter. The company tracks coupon offers from dozens of retailers, both online and brick-and-mortar. The research cannot claim to be scientific, and it is impossible for outsiders to say whether the Wallet Hero subscribers are a reasonable sample of people who might consider smartwatch products. Given all that, the Wallet Hero findings:

An overwhelming amount of those surveyed said that they’re not planning on purchasing the Apple Watch. Since this is more of a niche product it’s not completely surprising, but when you look at our past surveys about the iPhone it shows that…

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