Centris Introduces Passive Data Collection for Cross-device Behavior Tracking

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Centris has added clickstream analysis from thousands of viewers to its arsenal of research tools. No other source combines survey, big data, passive data collection, econometric modeling, to get to answers around SVOD, OTT, optimal pricing, segmentation, multicultural insights and more. Centris’ EOVC product analyzes clickstream data across multiple devices. It translates millions of data points into one concise story on cross-devices user behavior.

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