Luminoso, a sentiment analysis startup with DNA from MIT’s Media Lab, says its new product can take consumer feedback from Twitter, Facebook, Google+ and potentially other feeds, and boil it into one stream to provide an near real-time look at how people feel (or at least talk) about a given topic.
Compass was put through its paces for the Sony One Stadium Live event for last year’s World’s Cup and is now coming to market broadly, Luminoso co-founder and CEO Catherine Havasi in an interview.
The company’s technology already let companies collect and analyze data from all those feeds but that’s more of a deep dive into static, archived information — Compass , available as a standalone product, is all about near-real-time analysis of streaming text, newswires, social media, Havasi said.
For the World Cup effort, [company]Sony[/company] wanted to see (or hear) what people were talking about and because of the sheer…
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