UHD is TV’s next big thing. So why is the industry divided?

Gigaom

We’ve had gigantic TVs, curved TVs, 3D TVs, even TVs that can bend with the press of a button. TV makers tend to bring all their latest gimmicks to one-up each other at the annual CES show in Las Vegas. But this year, the industry had something to show off that consumers may actually want: better-looking images.

Collectively, the industry has decided to double down on 4K, and also make each and every pixel look better. Samsung, Sony, LG, TCL and others all showed off 4K TV sets with high-dynamic range (HDR) at the show. HDR gives TV sets whiter whites, blacker blacks and a lot more contrast in between, which results in pictures that not only look brighter, but also expose a lot of details that would otherwise get lost or appear washed out. I’ve had a chance to see a few HDR-capable TV sets at CES, and have…

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