App Usage Grew 76% In 2014, With Shopping Apps Leading The Way


According to a year-end report put out by the now Yahoo-owned mobile analytics firm Flurry, mobile app usage continued to see significant growth over the past year, with overall app usage up by 76% in 2014. Top app categories including Shopping, Utilities & Productivity, and Messaging also saw triple-digit growth in the past year, and contributed greatly to the overall increased usage of apps. Notably, growth in the Games category continues, but has slowed, along with slowing growth in Music, Media, and Entertainment categories.

To clarify: Flurry defines “app usage” as a user opening an app and then recording a session in the app – meaning the user actually engaged with the app for some period of time.

Throughout the year, Flurry Analytics tracked 2.079 trillion app sessions, with a daily session record taking place on December 31st with 8.5 billion sessions as people celebrated New Year’s Eve.

Every app store category saw…

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