Surely hoping to encourage the perception that Internet-connected TVs are de facto ‘Netflix boxes’, the on-demand streaming service is setting up a recommendation program for consumers wishing to identify the Internet TVs that are most Netflix friendly.
The “independent” program will test TVs on performance factors, such as how quickly a TV turns on, how fast apps can be launched and how speedily video playback resumes, as well as considering the nuances of menu navigation. It will also look at whether any additional features add positively to the overall user experience.
Those smart TVs that pass muster with the Netflix engineers performing the evaluations will be able to be badged by their makers with a ‘Netflix Recommended TV’ logo — in a virtuous circle of co-branding opportunity. Netflix assures us that no money will be changing hands for gaining certification.
“When you see a TV with the Netflix Recommended TV logo, it means that TV will provide an excellent Netflix experience, based on criteria our members tell us matter most,”…
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