Dish Introduces Sling TV, Its Over-The-Top Alternative To The Cable Bundle


Dish is launching a new service today called Sling TV that will make live cable TV available in a subscription-based package for over-the-top viewing. The service, which will cost just $20 a month, is designed to appeal to the throngs of broadband users who for whatever reason don’t want to pay for a big cable package.

Twenty years ago, Charlie Ergen took on the cable industry with the launch of his first satellite to beam a bundle of channels into the homes of consumers who either didn’t want or couldn’t get cable. That spawned the introduction of Dish Network and the broader satellite TV industry as an alternative to the terrestrial cable providers.

Now it’s two decades later and there’s a whole new group of people who don’t subscribe to cable that Dish thinks it can serve. These so-called cord cutters have spent the last few years getting their video…

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