Willingness-to-pay for New TV Packages

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Faced with the rising popularity of video content (mainly movies, TV shows, and documentaries) now available at lower cost from over-the-top (OTT) providers like Netflix, pay-TV providers are considering alternatives to their pricey, multi-tier packages.  Many have added TV Everywhere to their service lineup, which enables their customers to add OTT to pay-TV content.  View the full article.

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