App Annie Now Tracks App User Demographics, Sentiment And More

TechCrunch

App Annie is again expanding its core line up of mobile app analytics services with today’s launch of a new Audience Intelligence product that helps app developers better understand their user’s demographics, preferences and, starting next year, sentiments – as indicated by user reviews. The company already offers a Store Intelligence service that tracks trends across the app market as a whole, and the new product will serve as an extension to that.

To give you a sense of what App Annie’s Intelligence product can offer developers, the company released a few interesting stats. For example, in the U.S., two-thirds of iOS Travel apps were downloaded by men for the 12-month period ending September 2014, says App Annie. The split was even more heavily skewed towards males when looking at on-demand transit apps like Lyft, Uber, Easy Taxi and others.

Two-fifths of the Travel app category’s downloads coming from those aged 35 and…

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