After Uber, Spotify To Take Car Strategy Up Another Gear With BMW Deal


Today Uber CEO Travis Kalanick and Spotify CEO Daniel Ek formally confirmed a partnership that will let passengers activate and listen to their Spotify music when they get into Uber cars, but it turns out that this is just part one of two car-related announcements Spotify has planned for this week. Tomorrow, it’s announcing an integration in BMW’s connected car platform.

We broke the news of the Uber-Spotify partnership last week. Our sources tell us that the integration was in the works for at least a year (from before the time when Uber approached a French video producer to create a Spotify/Uber video that has now been taken down) to before getting finalized and announced today.

A screenshot of that video is here. Looks like they kept the concept of the bearded millennial.

Screen Shot 2014-11-15 at 01.22.22

“Instead of doing car integrations, we thought about next generation…This is a way for us to reach a younger…

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