Pinterest To Launch New Ad Targeting And Conversion Tracking Features

TechCrunch

Pinterest may still be a relatively young social network, compared to rivals like Facebook and Twitter, but its advertising products are quickly catching up to the rest of the market. This week, the company quietly announced that it will soon offer new conversion tracking and audience targeting features to its advertisers which will allow them to better understand how Promoted Pins affect their business, and what can be done to further personalize those Pins for Pinterest users.

The company says it will update its Privacy Policy on October 19, and offered a preview of the forthcoming changes. Here, Pinterest explains that it will begin to collect information from online advertisers, like whether clicks on ads led to purchases or information like a list of criteria to use in targeting ads. A Help Center article went on to further detail what advertisers will share with Pinterest as well as gather…

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