With box office sales beginning to sag under the weight of piracy and Popcorn Time, movie theaters are looking for new ways to put people in their seats. MoviePass, which just raised $2.2 million in new financing, may have a solution.
By subscribing to the company’s service, moviegoers can watch one movie a day — up to 30 movies in a month. While few movie buffs have the time to watch a movie a day, the service, which clocks in at roughly $30 a month, is a pretty great deal for even the casual fan. In New York, tickets are about $15, so after two trips to the movies in a month, the subscription would pay for itself.
Once you sign up with MoviePass the company sends a personalized card in the mail, and an iPhone or Android app that helps members locate the MoviePass-participating theater closest…
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