Qzzr Launches Out Of Stealth With ESPN, Yahoo Partnerships And $2 Million In Seed Funding

TechCrunch

Online quiz master Josh Little started Qzzr just five months ago out of his home in Utah. The site officially launches today with an infusion of $2 million in seed money and partnerships fromESPN, Yahoo, Mashable, Reddit, College Humor and several otherpublisherstapping into the quiz traffic trend.

Kickstart Seed Fund led the round, with additional participation from Pelion Venture Partners, Peterson Partners, RPM Ventures and various angel investors.

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According to Qzzr, customers have averaged a conversion rate of 14.7 percent for sales leads and 23.2 percent for special offers. The companyalso claims a 330 percent month-over-month growth rate. This may be a testament to the power of silly online quizzes. The most visited story in the online version of the New York Times last year was actually a quiz about the way people talk. The quiz was not generated by journalists, but by in-house programmers – and…

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