Media and entertainment company Clear Channel is today rebranding itself as iHeartMedia, picking up the new name from its digital business iHeartRadio. The latter was formed three years ago as Clear Channel’s key entry into digital music, and as of June has reached 50 million registered users, the company claims.
In addition, Clear Channel, now iHeartMedia, claims that its radio service has “70 percent consumer awareness” and is now the dominant national brand among the company’s assets.
The new name will be adopted by all of Clear Channel, including 859 radio stations in over 150 markets, with over 245 million listeners a month; iHeartMedia Digital, with more than 90 million digital monthly uniques; Premiere Networks, which syndicates 90 radio programs and services to more than 5,500 radio affiliates; the Total Traffic and Weather Network, reaching a majority of U.S. commuters; 20,000 live music events; and ClearChannel’s related companies, including Katz Media Group.
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