New Sprint CEO explains why he’s killing Sprint’s godawful ‘Framily’ ads


While we’re not aware of any awards for making the year’s worst ad campaign, but if they do exist then 2014’s winner would undoubtedly be Sprint’s godawful “Framily” ads that featured a family sired by a talking hamster. FierceWireless reports via Twitter that incoming Sprint CEO Marcelo Claure seemingly agrees that this year’s “Framily” ads were truly horrible by any standards because they did a lousy job of communicating exactly what Sprint was trying to offer.

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