DirecTV CEO confirms launch plans for Spanish-language online video service


DirecTV will launch an online video service targeting a Latino audience before the end of the year, DirecTV CEO Mike White confirmed at the Goldman Sachs Communacopia conference Friday. White added that the company will make additional information about the service available soon, but likened it to a “speciality magazine,” according to remarks relayed by

White’s confirmation comes a day after Gigaom first reported about the service, which [company]DirecTV[/company] originally intended to launch earlier this summer. Our story was followed by a Reuters report, which added that DirecTV has already struck a licensing agreement with Univision. The service, which is going to be called YaVeo, is DirecTV’s attempt to cater to an audience that is more likely to cut the cord, and get all of its programming online. However, the company wants to avoid compiling a full-blown programming bundle that would rival a traditional cable service, complete…

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