Sony signs up Viacom for internet TV service, but at what cost?

Gigaom

Sony’s upcoming internet TV service got its first major content injection Wednesday, with Sony announcing that it has struck a deal to add 22 networks from Viacom to the service’s channel lineup. The deal will also give Sony TV subscribers access to Viacom’s TV Everywhere apps and video-on-demand services.

This is the first time that [company]Viacom[/company] has struck a deal with an internet-based TV service for its content, which will include networks like MTV, Comedy Central, Nickelodeon, VH1 and Spike, but also lesser-known networks like VH1 Soul, BET Gospel and Palladia.

In other words: [company]Sony[/company] got the whole package — and that may be a problem: As companies like Sony and Dish prepare to launch internet-based TV services, they’re struggling to figure out how to differentiate themselves from traditional pay TV, which younger viewers are fleeing because of high costs and inflexible channel bundles.

No one in the industry seems…

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