Apple Pay delivers a double whammy, bridging in-store and online mobile payments

Gigaom

Apple didn’t just deliver one mobile wallet at its iPhone 6 and Apple Watch launch event on Tuesday. It delivered two. Its new Apple Pay service, which will launch on the iPhone 6 and iPhone 6 Plus in October, combines two mobile payment methods that are often conflated to represent entirely different types of transactions: using your phone in lieu of plastic to pay at the cash register, and buying goods online over your mobile phone.

[company]Apple[/company] will bridge the two using a unified wallet that consumers will actually want to use and merchants will actually want to accept, Apple CEO Tim Cook said during his keynote (check out Gigaom’s liveblog for all the details from the event). The problem with previous mobile wallets, Cook said, is that they’ve been designed around self-interested business models – for instance, driving dollars into carriers’ own wallets, in the case of Isis/Softcard…

View original post 570 more words

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s