Netflix may add short-form content to increase mobile usage

Gigaom

Netflix has always been all about TV shows and movies, but soon, it could feature a lot of shorter clips as well: The company is considering adding two- to five-minute-long clips to its catalog to give its growing number of mobile users some bite-sized content to watch, design manager Dantley Davis revealed during an event at Netflix’s Los Gatos headquarters Thursday.

However, [company]Netflix[/company] isn’t looking to take on [company]YouTube[/company] with webisodes and user-generated content. Instead, it may serve up key scenes from TV shows, short snippets of movies and little bits from comedy stand-up specials, all taken out of the catalog of shows and movies Netflix already has.

Netflix is testing this type of content on mobile now, said Davis. One of the tests the company is currently running adds an extra row of content titled “Have five minutes?” to the home screen of Netflix’s existing mobile app. The company may…

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