Pay TV penetration continues to decline as new households don’t get cable

Gigaom

New evidence that cord cutting is happening comes from the Leichtman Research Group this week: The research outlet’s most recent study Cable, DBS & Telcos: Competing for Customers 2014 shows that the total number of pay TV households has been flat, while the number of houses and apartments has continued to grow.

Cable and other forms of pay TV are still very popular, with 84 percent of households subscribing to a pay TV service. However, in 2012, that number was at 87 percent. Moving into a new house or apartment also often coincides with choosing not to get cable: 22 percent of people who moved in the last year don’t subscribe to pay TV, which is a higher number than in previous years, according to Leichtman.

Also noteworthy: Cord cutting is a lot higher among households with less income. Twenty-two percent of households with annual incomes below $50,000 don’t…

View original post 70 more words

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s