ADT plans IFTTT integration and rethinks security for a connected world

Gigaom

ADT, the home security giant, plans to link its Pulse home automation and security system with If This Then That in the coming months, as it seeks to protect its business from the influx of connected DIY security products flooding the marketplace. To do this, ADT has released products that are more mobile-friendly, such as the Pulse app, and has expanded the definition of security for the digital era.

“We protect a place — a premise — but that doesn’t provide security in the twent-first century,” said Arthur Orduña, [company]ADT[/company] chief innovation officer, in an interview. “Besides protecting a place, let’s protect a person and allow them to retain that level of control when they walk out the door…We do a fabulous job of protecting the physical asset of you, but the rest of you is your bits and bytes stored around the world, so we’re thinking of your digital…

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