Virgin Mobile intros a blank-slate smartphone plan you can customize any way you like


Next month, Virgin Mobile USA will offer a new, prepaid smartphone plan that is really dozens of different potential plans rolled into one. It can be an emergency plan with just the bare minimum of minutes necessary to keep your phone number active. Or it could be a data-centric plan loaded up with gigabytes.

It could become a social messaging plan, allowing unlimited tweets(s twtr) and Facebook(s fb) posts, or it could turn your phone into a connected digital music player with no restrictions on audio streaming.

Virgin, which is owned by Sprint(s s), is calling the program Virgin Mobile Custom, and it will be available starting August 9 exclusively at Walmart(s wmt). The plan is limited to just three sub-$130 Android phones at launch: the ZTE Emblem and the LG Pulse and Unify. But Virgin aims to extend to other devices in the future, Sprint prepaid group President Dow…

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