Your airline and coffee shop chain have loyalty programs. Now so does Verizon

Gigaom

Verizon(s vz) already has the most loyal customers in the mobile industry, but it aims to make its service a bit stickier to its customers. On Thursday, Verizon is launching a rewards program, which will give customers points for paying their bills on time or using its online customer service portal.

It’s not like an airline frequent flier program, however: You can’t, for example, cash in reward points for free phones or mobile service. Instead Verizon will let customers trade in their points for discounts on name-brand merchandise and offers on travel, at local restaurants and other shopping activities. To participate in the programs local offer program, though, customers will need to register for the carrier’s location-tracking daily deal program, Verizon Selects.

Verizon spokeswoman Debra Lewis said that the program, called Smart Rewards, will offer some Verizon-specific deals. For instance, until the end of August Verizon Rewards will “auction” off a…

View original post 148 more words

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s