Report: 44% of AT&T customers are on unlimited plans that haven’t been available since 2010


People with a cellular plan that works for them tend to stick with it for a while, according to a new report from Consumer Intelligence Research Partners (via Business Insider). But for AT&T at least, no plan is proving as sticky as unlimited data. 44% of AT&T(s t) customers are on grandfathered unlimited plans — that haven’t been offered since 2010.

The report’s estimates use data from a survey of 500 people, and it provides uncommon information about what proportion of subscribers to the big four carriers are on unlimited data plans — of course, Sprint(s s) and T-Mobile(s tmus), both of which highlight unlimited data in their marketing, have 78% of their customers on unlimited plans. Verizon(s v) has the smallest proportion of unlimited plans at 22% of its customers, partially due to a less forgiving grandfathering policy which requires subscribers to give up their unlimited data when upgrading their device.

According to the…

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