UK-based Pulsar, a social data analytics platform, has recently emerged as a smaller, but interesting new competitor to others in the field, such as Radian6, Brandwatch, Crimson Hexagon, Sysomos and Synthesio. Brandwatch recently raised $22 million to boost its social media monitoring platform – so this space clearly remains as hot as ever.
Pulsar itself has so far raised a $2.3 million investment round from the Face agency, a subsidiary of the UK publicly-listed Cello Group.
Today it has launched two new products. Pulsar FLOW is aimed at brand making the most of social channels. Pulsar TEAM meanwhile, delivers social enterprise analytics, by tracking and managing activity on companies’ internal collaboration platforms such as Yammer.
So far Pulsar has managed to gain clients including Twitter and Tumblr, as well as NBC Universal, Tesco, Unilever, Allianz, Reckitt Benckiser, Burson-Marsteller, dunnhumby, Live Nation and Mindshare.