2014 Tablet Growth Revised Down To 12% On Longer Ownership Cycle, Phablet Popularity


The growth of tablets has been held up as one of the big, disruptive forces in personal computing, with the more portable, touchscreen devices eating into sales of laptops and other, larger PCs. But a report out today from IDC puts a little dampener on that line of thinking: the analysts there say that they are revising down their forecasts for 2014 tablet shipments (and subsequent sales), as people hold on to older models for longer, and ever-larger phones continue to muscle in on tablet territory.

IDC says it now believes that 2014 worldwide tablet shipments will reach 245.4 million units, compared to previous projections of 260.9 million units. “The new forecast represents a 12.1% year-over-year growth rate, which is notably lower than the 51.8% year-over-year growth of 2013,” its analysts note, a robust 2013 figure echoed yesterday by one of the doyennes of Internet analysis, Mary Meeker.

As a point of contrast…

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