TV execs want Netflix to be more like Hulu and Amazon

Gigaom

If TV executives had their way, then Netflix (S NFLX) would look a whole lot more like its network-owned competitor Hulu or Amazon’s (S AMZN) streaming service. Executives from Nickelodeon, FX, Showtime and AMC explained that they would like Netflix to follow those services in doing more to promote their networks during a panel at the Cable Show in Los Angeles Wednesday, where FX Networks EVP of Research Julie Piepenkotter quipped: “Breaking Bad did a whole lot more for Netflix than Netflix did for Breaking Bad.”

Piepenkotter went on to complain that TV shows on Netflix don’t feature an intro, also known as bumper, that tells viewers on which network they originally aired. She mused that part of HBO’s reasoning for licensing its content to Amazon as opposed to Netflix was that Amazon allows for such branding, and added that her own network also has a much better working…

View original post 125 more words

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s