Some cable providers may still not like the idea of having a Netflix (s NFLX) app on their cable box, but everyone wants to have access to short-form online content, said Frequency CEO Blair Harrison during an interview at the Cable Show in Los Angeles Wednesday.
That’s because TV operators don’t want you to shift your audience away from the TV screen, or worse switch TV inputs from your cable box to your Chromecast (s GOOG) stick just to watch a short viral video of Miley Cyrus getting arrested.
Instead, operators are increasingly looking to surface this type of free short-form content through search functionality on the cable box. Some operators are going even further and want to integrate serialized online content from YouTube networks like Machinima and Maker Studios into their products.
View original post 134 more words