Netflix will raise streaming prices for new members this quarter

Gigaom

New Netflix (s NFLX) subscribers could soon be forced to pay a bit more for the company’s streaming service: The company announced in its Q1 letter to shareholders that it intends to raise the prices for new members by $1 or $2 this quarter, with CEO Reed Hastings and CFO David Wells writing:

“In the U.S. we have greatly improved our content selection since we introduced our streaming plan in 2010 at $7.99 per month. Our current view is to do a one or two dollar increase, depending on the country, later this quarter for new members only. Existing members would stay at current pricing (e.g. $7.99 in the U.S.) for a generous time period. These changes will enable us to acquire more content and deliver an even better streaming experience.”

Netflix had previously said that it wanted to experiment with new pricing tiers, but didn’t seem in rush…

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