Gearing up for cloudapalooza: Google and Microsoft face off against Amazon


Three events taking place in San Francisco this week illustrate a massive change in the cloud computing landscape. Amazon Web Services, Google and Microsoft (in alphabetical order) are holding near dueling confabs within blocks of each other.  Here are some things to look out for.

First up: Google Cloud Platform

On Tuesday at Google Platform Live, the company will trot out cloud chief Urs Hölzle, and big data guy Jeff Dean (he of BigTable and Spanner fame) and others to show, once and for all, its deadly serious about its Google Cloud platform.

Fair or not, Google still faces skepticism that it’s really prioritizing cloud and that it will remain an internet search and advertising company. But the fact that Hölzle — who will speak at Structure in June — will be front and center at this event is a big deal. He was the eighth employee at Google and is…

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