New Relic Goes Beyond Server Monitoring And Adds Software Analytics

TechCrunch

New Relic , maker of server and application-monitoring tools for developers, today announced what is probably the company’s biggest release since it launched in 2008. With New Relic Insights (formerly known under its codename Rubicon ), the company is now using its platform to go beyond its traditional core features and is launching a real-time business analytics platform (or “ software analytics ,” as New Relic likes to call it).

In a way, this is similar to Google Analytics, but because New Relic’s software agent sits right in the application, Insights is application centric and not based on pageviews. This means you can get far more granular and in-depth data right from your applications (as well as the browser or a mobile device) than through a traditional analytics service. Users can, for example, figure out not just what pages users open, but which features they actually use. Is there a…

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