BlackBerry passion pays off: T-Mobile gives fans $250 to upgrade… to BlackBerry


T-Mobile wants peace with BlackBerry fans and BlackBerry itself, which were both enraged in recent days by the carrier’s recent marketing push that offered a cheaper iPhone upgrade for subscribers ditching their old BlackBerry devices. Following the duel between BlackBerry CEO John Chen and T-Mobile’s chief John Legere, the carrier said that “the passion we’ve seen from the BlackBerry Loyal over the past couple days has been pretty amazing” and that it heard fans. Thus, T-Mobile has quickly adapted its special upgrade plan created for BlackBerry’s faithful buyers, to better meet their needs.

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