HTC to focus on lower-cost handsets as revenue continues to fall


HTC’s fourth quarter earning results are in, and things still aren’t looking very good. Quarterly revenue was NT$42.9 billion ($1.42 billion US), down from NT$60 billion a year ago. And as revenue continues to fall, HTC Chairwoman Cher Wang believes the company must place a renewed focus on the mid-range market, according to Reuters.

“The problem with us last year was we only concentrated on our flagship,” Wang told Reuters last week. “We missed a huge chunk of the mid-tier market.”

It is true that HTC didn’t release many mid-range phones last year. After the high-profile launch of the HTC One, the company later introduced One Mini and One Max variants, all of which hover around the higher-end of things. There were still some low-cost Desire handsets kicking around out there, but compared to competitor Samsung, HTC didn’t have nearly as many devices on the market.



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