How long can Verizon stay out of the AT&T-T-Mobile price war?


Verizon has no interest in getting into a price war with AT&T and T-Mobile. If you want evidence, just ask Verizon CEO Lowell McAdam, who last year flat-out stated that “we never have and never will lead on price.” But given that AT&T and T-Mobile are now getting much more aggressive with their family plan offers, could Verizon be forced to make similar offers just to keep up its subscriber growth? Don’t count on it: ComputerWorld this week reached out to Verizon for comment on the AT&T-T-Mobile price war and the carrier once again said that it won’t go down the price-cut rabbit hole.

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