Viki sees huge mobile growth: 65 percent of viewers on phones or tablets


Mobile is where it’s at for the global TV streaming site Viki: The company’s just-released 2013 mobile report shows that its mobile app install base shot up from around 1.5 million 18 months ago to close to 17 million by the end of 2013. 65 percent of the service’s 26 million monthly viewers are now on mobile devices, according to Viki.

What’s interesting about this growth is that it has been fueled by Android in particular: By the end of 2013, 70 percent of Viki’s mobile viewers were on Android phones and tablets, while 27 percent were using iOS devices and three percent were on other platforms. In Q4 alone, Viki saw its Android viewership increase by 67 percent, in part fueled by its growth in Asia.

Viki is one of a handful of services that has specialized in content arbitrage: The company cheaply licenses TV shows in countries…

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