Here’s Why Social Media Will Eat The ‘Second Screen’ Industry | Business Insider.
People love using their phones and checking social media as they watch TV. But that doesn’t mean that they want to watch program-related content on their devices.
Only 42% of U.S. adults have actually tried to watch designated “second screen” content on their phones, and only 13% said synchronised second screen content made TV viewing more enjoyable, according to a surveyfrom the Consumer Electronics Association and the National Association Of Television Program Executives.
These findings echo those in a a recent report from BI Intelligence, in which we take stock of how far the second screen industry has come, and what will define it in the future.
Here are some highlights from this new report on the second screen trend: