2014: The Year Marketer’s Big Data Gets Real

InsideDigital.org

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It’s a super-connected world. Once the last inaccessible frontier for consumer connectivity, airplanes now allow texting while flying based on consumer pressure. These day’s consumers expect to be able to text, talk, go online, and communicate instantly whenever and wherever.

All of these tiny interactions send an overwhelming amount of valuable information to marketers in real-time — browsing behavior, social media interactions, mobile device usage, geo-location, click-through rates, online purchase patterns, and the list goes on.

However, simply compiling all this data doesn’t automatically lead to better marketing. Rather, it’s the insights derived from this big data goldmine that influence the decisions marketers make and the actions they take making all the difference.

In 2014, for the first time we’ll see marketers begin using big data to optimize their digital advertising in ways that integrate seamlessly with people’s busy lives generating highly relevant, meaningful interactions. RadiumOne predicts marketers’ data-centric demands…

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