Apple Gets “Significant Bounce” On 5c, 5s iPhones; Android Still Trumps With 71% Share Of All Sales


Kantar Worldpanel ComTech, the WPP market research division that provides a rolling check-in on how smartphones are selling in key markets, has put out its latest figures this morning covering the 12 weeks that ended October 31. It looks like the debut of new iPhones from Apple have given the company a “signficant bounce” in sales. But even with the launch of not one but two new models — the colorful 5c and elegant 5s — the impact of incremental upgrades has not been as strong as last year’s debut of the iPhone 5. All in all, Kantar says Android took 71% of all sales across 12 key markets versus 21% for the iPhone.

Specifically, in important markets like the U.S., Android took nearly 53% of sales. In Europe, Android accounted for nearly 71% of sales collectively across Britain, Germany, France, Italy and Spain.

Screen Shot 2013-12-02 at 09.55.22

In comparison, last year’s iPhone 5…

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