Twitter Offers TV Audiences Without TV Advertising | Digital – Advertising Age

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Twitter Offers TV Audiences Without TV Advertising | Digital – Advertising Age.

For going on a year, Twitter’s pitch to big brands and their agencies has centered on the power of promoted tweets as a complement to a TV buy. But a new ad product seems to be cutting TV out of the “Twitter + TV” lovefest.

Twitter introduced “TV conversation targeting” in the U.S. and the U.K. today, which lets marketers show ads to people who are tweeting about a given show before, during and after it runs, according to a blog post. It will be available in Twitter’s self-serve ad tool, not just to bigger brands with a direct-sales relationship.

Up until now, Twitter’s pitch has been about extending marketers’ TV buys…

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