Market Research in the Mobile World – Millennials

Market Research in the Mobile World – Millennials

As the final day of the Market Research in the Mobile World Conference commences, Centris keeps the mobile data coming! Our Evolution of Video Research indicates that among Millennials owning smartphones, no single operating system dominates, with Android (47%) and iOS (41%) each capturing a significant share of ownership. Considering tablets, the iPad has a stronghold on the Millennial market (56%), leading second-runners Kindle (19%) and Galaxy (10%) by a wide margin. However, as with smartphones, it is likely that competing operating systems will gain more traction as the category grows.  For more information on the Evolution of Video Tracking Study, visit our website.

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