The History of Advertising: How Consumers Won the War for Their Attention

The Social Drifter

20 Fascinating Facts From the Evolution of Advertising

1) Advertising has existed as far back as 3000 BC!

2) 63% of consumers need to hear company claims 3-5 times before they actually believe it.

3) You’re more likely to survive a plane crash than click a banner ad.

4) The first newspaper ad was in 1650 to offer a reward for 12 stolen horses.

5) The first professional advertising agency was launched in 1841 in Philly.

6) Advertising first became an academic discipline in 1900 at Northwestern.

7) Unilever & JWT first partnered in 1902, creating the longest relationship in advertising history.

8) A baby formula brand was the first to sponsor a blimp (in 1902).

9) The first ad agency to launch a product was JWT on behalf of P&G in 1911, for their product Crisco.

10) The first radio ad spot was offered in 1922: $100 for ten…

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